Here’s How to Reach Gen Z with Authentic Video Marketing on Instagram, YouTube, and TikTok.
71% of association members are over the age of 40. That’s a very scary stat. Attracting new, younger, members has become an imperative for association marketers. It requires a different strategy given the way that members of Gen Z consume content, build their careers and seek out new opportunities to learn. They don’t follow the […]
Learn the Power of Video for Leveraging Your Association’s Greatest Asset – People
AnswerStage co-Founder, Rusty Williams, was interviewed for the Association 100 Podcast about video marketing for associations. Even if you’re not an association executive, there are valuable tips and examples of how user-generated content can be used to create cost-effective — and event more importantly — results-effective marketing. Listen to the excerpt and check out the […]
AnswerStage Selected as Finalist at Event Tech Live Launchpad
We’re thrilled that AnswerStage was selected as one of three finalists at the Event Tech Live Launchpad competition in Las Vegas. Launchpad: Recognizing Innovative Companies The Launchpad competition recognizes the most promising and innovative companies providing technology that helps produce, promote, host or manage events. As one of the finalists, AnswerStage demonstrated its ability to […]
How to Increase Attendance at Events by Leveraging Your Speakers and Exhibitors as Advocates
Are you looking for ways to increase attendance for your upcoming events? Many organizations focus on big-ticket items such as the agenda, marketing strategies, and sponsorships when it comes to planning an event. One often overlooked opportunity lies in leveraging your speakers and exhibitors to help make your event a success. Using these resources is […]
The Best Membership Marketing Strategies for Associations
NXUnite Expert Panel: This session was hosted by Colleen Carroll of NXUnite and includes Murad Bushnaq, Founder and CEO of Morweb, Jim Wacksman, Producer and CEO of Association Studios, Ashish Malik, CEO of 108 Ideaspace and Rusty Williams, Co-Founder of AnswerStage. Summary: The panel reviews key trends and emphasizes the importance of identifying the right types of […]
Why “Compounding Interest” is the Secret to Member Retention for Associations
A strong and engaged membership base is the lifeblood of any association and the key to its success. Just like the effect of compound interest on bank accounts, increasing member retention pays off in a big way over time. As a rule of thumb, the goal is to have a retention rate greater than 90%. For […]
10 Great Questions to Collect Testimonial Videos for Your Association
As an association executive, you’re always looking for the most cost-effective ways to recruit new members and increase member retention. By showcasing the personalities, expertise and stories of your members, video testimonials are an effective way to generate this type of low-cost authentic marketing. Member testimonial videos provide social proof to others considering joining your […]
New Vertical (9:16) and Square (1:1) User-Generated Video Marketing Options
AnswerStage is excited to announce the availability of 9:16 vertical and 1:1 square automated video marketing production options. These new templates give marketers more flexibility for collecting, producing, and sharing professional-looking videos featuring user-generated responses. With the growing popularity of vertical and square video formats on social media, the new 9:16 and 1×1 templates make […]
