Here’s How to Reach Gen Z with Authentic Video Marketing on Instagram, YouTube, and TikTok.
71% of association members are over the age of 40. That’s a very scary stat. Attracting new, younger, members has become an imperative for association marketers. It requires a different strategy given the way that members of Gen Z consume content, build their careers and seek out new opportunities to learn. They don’t follow the […]
How AnswerStage Uses AI-Assistance to Create Authentic Video Marketing.
AnswerStage helps companies, associations and other organizations efficiently collect and produce short-form marketing videos featuring members of their community. AnswerStage uses AI as an editorial assistant to create prompts and provide coaching to respondents. In this interview, Steve Vonder Haar of Intellivid Research speaks with Rusty Williams, Co-Founder of AnswerStage. ———————————Detailed Summary [00:00] Answer Stage helps companies […]
Learn the Power of Video for Leveraging Your Association’s Greatest Asset – People
AnswerStage co-Founder, Rusty Williams, was interviewed for the Association 100 Podcast about video marketing for associations. Even if you’re not an association executive, there are valuable tips and examples of how user-generated content can be used to create cost-effective — and event more importantly — results-effective marketing. Listen to the excerpt and check out the […]
AnswerStage Selected as Finalist at Event Tech Live Launchpad
We’re thrilled that AnswerStage was selected as one of three finalists at the Event Tech Live Launchpad competition in Las Vegas. Launchpad: Recognizing Innovative Companies The Launchpad competition recognizes the most promising and innovative companies providing technology that helps produce, promote, host or manage events. As one of the finalists, AnswerStage demonstrated its ability to […]
Why Authentic Video Marketing is Essential in the Era of Artificial Intelligence
Artificial intelligence (AI) has revolutionized content creation, making it easier than ever to write blog posts, create social media posts, and even generate images and videos. Using new AI tools, businesses can produce a large volume of content quickly and efficiently. But, as the name implies, AI has a drawback: it is inherently artificial. As […]
How to Increase Attendance at Events by Leveraging Your Speakers and Exhibitors as Advocates
Are you looking for ways to increase attendance for your upcoming events? Many organizations focus on big-ticket items such as the agenda, marketing strategies, and sponsorships when it comes to planning an event. One often overlooked opportunity lies in leveraging your speakers and exhibitors to help make your event a success. Using these resources is […]
The Best Membership Marketing Strategies for Associations
NXUnite Expert Panel: This session was hosted by Colleen Carroll of NXUnite and includes Murad Bushnaq, Founder and CEO of Morweb, Jim Wacksman, Producer and CEO of Association Studios, Ashish Malik, CEO of 108 Ideaspace and Rusty Williams, Co-Founder of AnswerStage. Summary: The panel reviews key trends and emphasizes the importance of identifying the right types of […]
How to Overcome Camera Phobia and Make Great Video Marketing
Bad Hair Day? Messy Room? Reluctant to Go On Camera? Camera-phobia is all too common. Here are some tips for calming nerves and maximizing the number of people who participate in your video marketing efforts. In the world of content marketing, video has become an increasingly important medium. According to a recent survey, 85% […]
