Why Authentic Video Marketing is Essential in the Era of Artificial Intelligence
Artificial intelligence (AI) has revolutionized content creation, making it easier than ever to write blog posts, create social media posts, and even generate images and videos. Using new AI tools, businesses can produce a large volume of content quickly and efficiently. But, as the name implies, AI has a drawback: it is inherently artificial. As AI adds to the torrent of content, it also makes it harder to stand out. The way to overcome this drawback is to create marketing that’s more human and conveys personal stories with emotion and from trusted voices. The key is to use AI to assist in the creation video marketing that features real people – customers, employees, partners, members and advocates.
The Importance of Authentic Video Marketing
AI can’t smile. It can’t recall the time that you were at a conference together or shared joy, excitement, laughter, sadness or fear. It can’t tell stories based on real experiences. For that reason, involving real people in your marketing to create an authentically human connection is essential. With our most recent release, AnswerStage+AI helps leverage the efficiency of artificial intelligence in the process of creating more authentic video marketing featuring real people.
Authentic video marketing builds trust and credibility with your audience. It allows you to connect with them on a deeper level and establish a relationship based on shared values and experiences. Authentic video marketing is not about making a sales pitch; it’s about telling a story that resonates with your audience and inspires them to take action. AnswerStage+AI is perfect for testimonial videos, membership marketing, member retention, thought leadership, and promoting events.
“What Chat GPT does the best is illustrate that video marketing is the future. That is the only thing that a chat or AI bot cannot replace. It is fundamentally human. Chat GPT is fantastic to help me prompt questions or pull keywords that my clients should speak on so that their content is relevant and pointed. But SEO is changing. It’s moving away from text-based SEO. That’s why you’re seeing a massive shift and push to search on the social platforms. Social SEO is going to be the biggest trend in 2023. We’re moving to video and digital to educate instead of text-based answers. And Chat GPT is a great tool to create better video content. ”
Camille Moore, Third Eye Insights
How AnswerStage+AI Creates Authentic Video Marketing
AI now plays a key role in the process of creating authentic, user-generated videos with AnswerStage. As with all of our features, we think of improving the experience for our two primary audiences: (1) our clients who create videos, or “Producers”, and (2) the people who respond to prompts and questions, or “Contributors.” Our goal is to make these processes as quick and easy as possible. The introduction of AnswerStage+AI is a big step forward in helping our clients produce:
- video marketing for events
- video testimonials and recommendations
- improving member retention with videos that convey personal experiences
- thought leadership and coaching with short videos
Helping Producers create better prompts and questions
AnswerStage+AI makes it easier for Producers to come up with questions tailored to their audience and speakers. Within the questions section you can simply type in a description of your topic and then choose from a list of suggested questions. For example, you can type in “self-driving cars” and receive suggestions like this:
Or you can type in your topic with more details such as “trends and legislation related to autonomous vehicles and self-driving cars” and get suggestions like this:
AnswerStage+AI serves as an assistant – not a replacement – for your expertise. It helps you come up with questions and prompts that are tailored to the expertise of your speakers. It’s well documented that working with a prompt and suggestions is much quicker than working with a blank slate. The questions are presented as suggestions and can be edited to add more personalization or detail.
Making it easier to record responses
AnswerStage+AI also provides assistance to people responding to questions. Our goal is to make the process of recording a response as quick as possible. AnswerStage+AI generates “talking points” and ideas for people as they record their responses. These notes display as a scrollable overlay on the recording screen so they’re easy to view while recording a response. There’s a toggle to turn the display on and off. Like the suggestion of questions, the goal is to help people avoid the blank slate syndrome. AnswerStage+AI provides a broad list of points that relate to the question so they can be referenced in the response — or not. For both Producers and Contributors, AnswerStage+AI is an optional tool available to assist in the creation of more authentic content.
The Future of Marketing is AI-Assisted Authenticity
AnswerStage+AI is the best way to create authentic video marketing by providing speaking points, ideas, and coaching for people as they record their videos. But ultimately, the authenticity of the video is what truly matters. By featuring the voices, faces, expertise, humor, and personal stories of real people, businesses can build trust and credibility with their audience and create video marketing that resonates on a deeper level. By combining the power of AI with the authenticity of real people, businesses can create video marketing that is both meaningful and effective. This combination of artificial intelligence and authentic intelligence is the key to creating video marketing that truly resonates with your audience.
TL;DR - Summary Key points of AI-Assisted Authenticity
- AI revolutionizes content creation:
- AI has made it easier to create a large volume of content quickly and efficiently.
- However, AI is inherently artificial and makes it harder to stand out.
- Creating authentic video marketing with AI+AnswerStage:
- Using AI+AnswerStage to create video marketing featuring real people is key to creating a human connection.
- Authentic video marketing builds trust and credibility with your audience.
- It allows you to connect with them on a deeper level and establish a relationship based on shared values and experiences.
- The importance of authenticity in video marketing:
- Authentic video marketing is not about making a sales pitch.
- It’s about telling a story that resonates with your audience and inspires them to take action.
- AI+AnswerStage helps leverage efficiency of AI:
- AI+AnswerStage helps leverage the efficiency of artificial intelligence in the process of creating more authentic video marketing featuring real people.
- Authentic video marketing features real people:
- Involving real people in your marketing to create an authentically human connection is essential.
- Authentic video marketing is about telling stories based on real experiences.
- Authentic video marketing builds trust and credibility with your audience.
- It allows you to connect with them on a deeper level and establish a relationship based on shared values and experiences.
- Authentic video is perfect for a variety of applications
- testimonial videos
- membership marketing
- member retention
- thought leadership
- promoting events.
- Chat GPT illustrates video marketing is the future:
- Chat GPT is fantastic to help prompt questions or pull keywords that clients should speak on so that their content is relevant and pointed.
- Video marketing is fundamentally human and cannot be replaced by chat or AI bots.
- Social SEO is the biggest trend in 2023:
- SEO is moving away from text-based SEO and shifting towards social platforms
- Video and digital content will be used to educate instead of text-based answers
- AI+AnswerStage creates authentic video marketing:
- AI plays a key role in creating authentic videos with AnswerStage
- AnswerStage makes it easier for producers to come up with tailored questions
- AI serves as an assistant to help come up with questions and prompts
- AI can analyze target audience and provide insights for content and structure
- AI can provide coaching for people as they record their videos
- The future of marketing is AI-assisted authenticity:
- AI can provide speaking points, ideas, and coaching for people as they record their videos
- Authenticity of the video is what truly matters
- Featuring the voices, faces, expertise, humor, and personal stories of real people builds trust and credibility
- Combining the power of AI with the authenticity of real people creates meaningful and effective video marketing
